For brands

Some claims can’t be said. They have to be proven.

Hand-carved sculpture in the 5 mm graphite core of a pencil — made, filmed, and licensed for brands.

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The idea

Most campaigns have one claim at their centre that is difficult to show. That a ride is that smooth. That a device is made by hand. That a cut is that precise. That an interest rate is that small.

A sculpture carved into the graphite core of a pencil proves those claims physically. It cannot be simulated, and the making can be filmed. In a feed increasingly filled with generated imagery, that is no longer a stylistic choice — it is the difference between showing something and claiming it.

Each piece is carved by hand from a single continuous core. Nothing is glued, nothing is added. There is one take.

Case studies

Mercedes-Benz · S-Class

Mercedes-Benz

The claim
A ride smooth enough for the most delicate work.
The proof
The three-pointed star, carved by hand at the tip of a pencil.
Where it ran
Official Mercedes-Benz channels · on display at the Mercedes-Benz Museum
Video still — the Mercedes-Benz star carved at the tip of a pencil by Jasenko Đorđević
Audio Service · Atelier

Audio Service

The claim
Hearing aids built by hand in Germany.
The proof
Their device, carved by hand at pencil scale.
Where it ran
67th EUHA Congress, Germany · 2023
Miniature hearing aids carved on pencil tips for Audio Service Atelier
Chow Sang Sang · Infini Love Diamond

Chow Sang Sang

The claim
Precision in stone cutting.
The proof
The same precision, at graphite scale.
Video still — Chow Sang Sang's Infini Love Diamond campaign, carved in pencil graphite by Jasenko Đorđević
Union Banka Sarajevo · Loans

Union Banka

The claim
The smallest interest rates.
The proof
The rate itself, carved at 5 mm.
Video still — the Union Banka interest rate carved at the tip of a pencil by Jasenko Đorđević

More collaborations

FC Barcelona, Zara, Foot Locker, Equitone, Amnesty International and more — with the films behind each piece.

FC Barcelona — collaboration by Jasenko ĐorđevićFC BarcelonaZara — collaboration by Jasenko ĐorđevićZaraFoot Locker — collaboration by Jasenko ĐorđevićFoot Locker
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What a collaboration includes

The filmThe carving process, filmed in macro
The stillsHigh-resolution photography of the finished piece
The licenceUsage rights defined by channel, territory and duration
The originalThe sculpture itself — one of one, included by agreement

What a brand receives is campaign material. The original sculpture is transferred only where agreed. Scope and usage are agreed per project; paid media, print and out-of-home are licensed separately.

Process & timeline

  1. BriefThe claim the campaign needs to prove
  2. ConceptSketch and approval — before carving begins
  3. Carving2–3 weeks, depending on complexity. The process is filmed in macro as it happens.
  4. Post-productionVideo editing and photography of the finished piece
  5. DeliveryFiles and licence
Start a project

Tell me what the campaign needs to prove.

Start a project → See all collaborations and films